Influencer: Meet Coastal Grandmother-Turned-Fashion Model Cheryl Sparks

How weekly outfit postings to Instagram launched an accidental career

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How did you go from being a retired grandmother to a model and fashion influencer?

I’ve always loved clothes and putting outfits together, and when the pandemic happened, I made it a goal to look pulled together at least one day a week, even though I had nowhere to go. With some encouragement from my daughter, I started @_ifitstuesday_ on Instagram named after the film If It’s Tuesday, This Must Be Belgium to post my looks just for fun and see where it would go. “One outfit from my closet. One day a week” was the tagline. As time went on, I’d hear from women my age that it really resonated with them, and it became a goal for them to pull themselves together, too. I feel like the accidental influencer!

 

What are some of the most positive experiences you’ve had thanks to this platform?

I’m working with brands that I have loved and worn for years, and I’ve been introduced to smaller brands that are so beautiful and I might never have known about them without this platform. It is truly a pleasure to work with these amazing people, and I’ve become dear friends with some incredible women through this experience – kind, thoughtful women who are willing to mentor and support. This is a gift I never expected. I’ve said from day one, as long as I’m having fun and staying true to who I am, I will continue doing this.

 

What’s some advice you can offer about feeling confident in your clothing?

There is a mind shift when we start dressing for ourselves rather than for work or for someone else. The only thing I would tell anyone is to wear what makes you feel like your best self. That takes time to figure out. Have fun with it. Fashion and style aren’t frivolous – not if it makes us feel good.

 

What are some of your favorite spots around Rhode Island?

My favorite restaurant in Rhode Island is the classic Mill’s Tavern on North Main Street in Providence; it is our family go-to for get-togethers. The cozy feel, the delicious food, and the wonderful memories we make there are why we always go back! The Cottage in Tiverton is a shop I will always go to if I need a special gift, sometimes just for myself. And the Groundswell Cafe + Bakery, which is right next door, will give you a touch of France with their coffee and pastries!

 

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