Rhody Love for Small Business Every Day

What started as a marketing initiative in 2010 by American Express, Small Business Saturday has grown into a movement. Held the Saturday after Thanksgiving, the annual observance encourages folks to skip malls and chain stores as they start their holiday shopping, and instead spend their dollars at independently owned shops and boutiques. Officially cosponsored by US Small Business Administration since 2011, the day has become an important part of small businesses’ busiest shopping season. While Black Friday and Cyber Monday deals often can’t be beat, there is an authentic pleasure to strolling a commercial street or charming village – of which the Ocean State has plenty – perusing apparel, accessories, goods, and more, carefully selected by a shopkeeper/owner. Many merchants turn Small Business Saturday into a celebration, with special offers, swag, and treats offered – a merry vibe you just can’t find in even the most decorated big box store. Set a course for a shopping adventure on November 30 and all year long. Mix things up by pinning a new-to-you destination to explore, and make it a full day with meals and even an overnight stay (off-season reduced rates!).