Newport has long been the summertime playground of America’s wealthiest – and most fashionable – families. Since the Gilded Age, the location remains enviably chic with plenty of boutiques to appeal to a wide array of tastes. From preppy to boho, here are a mere six out of hundreds to kick-start a day of shopping in the City by the Sea.
Camilla Bradley might just be the embodiment of Newport prep. She originally launched CK Bradley while still a senior at Trinity College – sewing colorful totes and reversible ball skirts to sell to classmates – but it was her D-ring ribbon belt, a reinvention of a preppy standard, that would grow the grassroots accessories company into apparel and everything lifestyle. 182 Bellevue Avenue
Located at the entrance of the International Tennis Hall of Fame, Gingy’s game changer came in 2013 when mother/daughter Jean and Betsy Tremblay launched their own line of palm-leaf prints, florals, and designs that would make Lilly Pulitzer herself proud. “We try to make styles that are both feminine and fun, but also practical,” explains Betsy.
196 Bellevue Avenue
The ultimate mash-up of contemporary and conscious clothing here is undoubtedly feminine with an interesting point of view – think cool cutouts, intriguing necklines, and fresh designs. Self-described as “fun, carefree, and bright,” owners and college gal pals Dakota Whitworth and Natalie Smith agree they love all things free-spirited, beachy, and bohemian. 146 Bellevue Avenue
Arguably the best known embodiment of modern prep – at least in the social media sphere – KJP’s eponymous flagship shop is a curated space that merges Americana with traditional, earthy New England style. Bedecked with painted oars and dressing rooms reminiscent of vintage beach cabanas, the shop reflects the coastal living vibe of the Ocean State – only with a global appeal. 3 Bowen’s Wharf #3004
With beautifully decorated windows and a pretty bicycle out front, Monelle has a way of luring you in. Linen flats with embroidered lobsters? Yes, please. Flirty floral dress for days? Yup. Amazing denim? Of course. Rompers, maxi dresses with tassels, handbags, hats, and jewelry round out the store – all perfect for a mimosa-fueled brunch at the legendary Clarke Cooke House just steps away. Coincidence? 17 Bowen’s Wharf
Created to be “a refreshingly chic collection of sportswear designed for today’s modern, yet refined woman,” Tyler Böe has ageless appeal – classic styles but with a nod to trends. Says Tyler Boe Drexler of the brand founded by her parents, “We strive to make classic wardrobe staples, with a Tyler Böe twist, that will become pieces in your closet you reach for season after season.” 33 Bannister’s Wharf #3009
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