Bling in the New Year with Jewelry from JoJo Loves You

How two sisters brought a sparkling business to Providence

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Rhode Island was once the jewelry capital of the world, so when sisters Missy Pagios and Kristen Thurber purchased JoJo Loves You, the bling-tastic jewelry design studio, they knew they were going to move it from its Boston base to their home state. Founded in 2003 by Josie Hewitt with a solitary stud earring, the ultra-feminine jewelry collection expanded under the spunky sisters’ tutelage to include sparkly bracelets and necklaces in addition to an assortment of other earring styles.

Hewitt’s inspiration for her flashy baubles came when she picked up a package of vintage crystals at an antique store. With those crystals, she created a pair of low-profile stud earrings, affectionately called Blings, and launched an effervescent empire.

The Rhode Island sisters began their JoJo journey in Newport when they first spotted the brilliant studs at a local shop. The owner knew Hewitt and put Thurber, a jewelry designer, in touch. Thurber joined Hewitt’s design team and worked with her until 2015, when Hewitt shared she was ready to get out of the biz. Thurber offered to buy the
company and Pagios, who was ready for a change from her 12-year career in sales, joined her in the venture.

Each piece of JoJo’s jewelry is hand-crafted right in their Providence design studio. The high-quality Austrian crystals are perfect for holiday party shimmer, New Year’s Eve flash, or simply a pick-me-up for everyday glam. With the rallying cry of “sparkle and be awesome,” the unapologetically over-the-top gemstones come in a rainbow of over 100 brilliant colors and over 15 styles to mix and match. Keep an eye out for their holiday line, Polar Nights.

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