Cigars, sunglasses and diamond chains: What makes Bengals QB Joe Burrow so cool?

LOS ANGELES – Joe Burrow burst onto the national football scene in 2019, and a near-instant legend became forever intertwined with the fabric of the sport: Quarterback of the unstoppable 2019 national champion LSU Tigers, Heisman Trophy winner, No. 1 pick of the 2020 NFL draft and now one win from taking the Cincinnati Bengals to their first Super Bowl title.

And yet the 25-year-old's achievements on the gridiron already seem to be taking a backseat – they're at least riding shotgun – to his growing persona off of it.

Burrow seems to have near universal admiration from an NFL community he hasn't even been a part of for two full years and growing crossover appeal – maybe he'll be the guy to fill a Brady-sized hole that currently occupies the league universe – triggered by his victory cigars, Cartier frames and turtleneck adorned with the icy "JB9" chain (No. 9 being his jersey number).

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