The Digital Assessment: Know Where You Are In Order to Get Where You Are Going

How do you know if your business has a strong online presence? A digital assessment of your website, social media, and email marketing will help clue you in. This deep dive into your business’ online presence, digital tools, and strategies identifies not only the strengths and weaknesses, but also opportunities for improvement. By taking this crucial step, you can make the most of your digital assets and grow your business. Here’s a checklist of areas to assess to get you started.

1. Website Audit

• Check for functionality, design, navigation, and user experience (UX).
• Assess website performance (speed, mobile-friendliness, etc.).
• Ensure content is engaging, accurate, and optimized for search engines (SEO).
• Verify security measures, such as SSL certificates, are in place.
• Ensure your site is optimized for accessibility. 

2. Search Engine Optimization (SEO) 

• Analyze keywords, meta tags, and on-page SEO elements.
• Review backlink profile and domain authority.
• Evaluate local SEO efforts, such as Google Business Profile optimization.

3. Social Media 

• Evaluate engagement rates and content quality across platforms.
• Assess branding consistency (logos, colors, voice).
• Analyze which platforms drive the most traffic or leads.

4. Email Marketing 

• Review subscriber list segmentation.
• Evaluate the effectiveness of email campaigns (open rates, click-through rates, etc.).
• Check for personalization and automation opportunities.

5. Paid Advertising Audit

• Review ad campaigns on platforms like Google Ads, Facebook, or Instagram.
• Always assess your return on assessment for each campaign.
• Identify ad engagement effectiveness.

6. Analytics and Metrics Review

• Analyze website and social media analytics to measure performance.
• Evaluate how effectively goals are tracked (e.g. conversions, lead generation).
• Assess insights for decision-making and improvement.

7. Tool and Technology Assessment

• Evaluate the effectiveness of current tools (e.g. CRM, email platforms, analytics software).

By doing an annual digital assessment, you can stay on top of ever-changing trends, stay ahead of your competitor, and build the best connection possible with your digital community. All of these outcomes will help build awareness of your services and lead to more referrals. 

By streamlining your marketing approach, your business can generate a consistent flow of referrals. The ultimate goal of CTD Creative Consulting is to support small businesses by leveraging the power of human connections in the digital landscape and nurture a thriving community of customers and partners. For more information, visit BusinessRelationshipsMatter.com.