Each year design nerds await the announcement of Pantone’s Color of the Year. Founded in 1963 and headquartered in Michigan, Pantone developed a universally used color standard – think time but for hues. If you’re a graphic designer creating a brand’s logo, you will likely assign it a Pantone Matching System (PMS) shade to be followed through by printers in all deliverables or products. For example, Coca-Cola Red is PMS 484, John Deere Green is PMS 364 C. In a stroke of marketing genius, each year Pantone names a color of the year, unveiling it with a bit of fanfare to those following along. For 2023, that color is Viva Magenta 18-1750. Says Pantone color institute executive director Leatrice Eiseman, “Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.” We’ve sourced some goods from around the state to help you invoke the forces of nature, or simply enjoy adding some pinky-red-violet to your life.
Botox Purse, OMO Jewels & Gifts
Teardrop Earrings, Flowered Sky
Hand-dyed Silk Scarf, Red Chair Studio
Soaps and Cotton Loofah, Craftland
Jade Clip Set in Magenta, NAVA
Magenta Grinelia Fine Art Print, Saltwater Studio
Ovaltime Readers, Frog & Toad
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