Keeping the Social in Your Media

Nicole Porter of Monomoy Social Media leverages her expertise on social media strategy by emphasizing the power of keeping it real in the digital space. Her passion is working with small businesses and nonprofits to help them navigate the ever-changing world of social media. She creates awareness for the missions of these organizations, with an emphasis on connection and real conversation with their audiences. 

The Meet Cute of Social Media

Customers seek to know, like, and trust the businesses that connect with them on an authentic level. In a digital world that relies on algorithms to connect with people, it really comes down to making connections through authentic intentions.

Porter does this by focusing on building deeper, genuine relationships rather than just transactional connections. She recommends joining networking groups that prioritize long-term partnerships, allowing for connection on a personal level. Stay visible and reliable by participating consistently, offering value, and being authentic in your interactions. Regular communication is key. Keep in touch through personalized emails, LinkedIn direct messages, and periodic phone calls, ensuring connections grow over time. It is critical to follow through on your agreements and also share success stories to build credibility and trust. By nurturing these relationships, you can create a network that confidently refers potential clients to your business.

Leverage Your Digital Assets to Start the Conversation

Businesses can use their digital assets to build relationships with potential customers by showcasing more behind-the-scenes content on their social media channels. This approach helps people connect with the brand on a deeper, more personal level, rather than seeing it as just a business. By sharing stories about the team, the processes, or even day-to-day activities, businesses can humanize their brand and make it more relatable.

Additionally, leveraging the interactive nature of social media is key. Businesses can engage potential customers by actively commenting on their posts, initiating conversations, and responding to comments on their own content. This two-way interaction not only boosts engagement but also fosters a sense of community, making customers feel valued and more connected to the brand. By using these strategies, businesses can turn digital assets into powerful tools for building meaningful relationships with potential customers.

Consistent Engagement Deepens the Relationship

To foster the critical "know, like, and trust" factor through social media, businesses should focus on consistent and authentic content that reflects their brand's values and personality. Active engagement with the audience through comments, messages, and interactive content like polls or live videos helps build stronger connections. Providing educational and value-driven posts establishes credibility, while showcasing social proof, such as testimonials and positive reviews, further reinforces trust. Maintaining a consistent brand voice across all platforms ensures recognition and reliability, turning visitors into loyal customers. 

Convey Your Core Brand to Connect To Those Who Care

Social media content can convey core values and brand identity effectively by incorporating personalized content and videos. Personalized content, such as addressing followers by name in comments or tailoring posts to specific audience segments, makes potential clients feel seen and valued, creating a more intimate connection with the brand. Video content is a powerful tool for storytelling and showcasing the brand’s personality. Whether it's through behind-the-scenes footage, testimonials, or live Q&A sessions, videos offer an engaging and authentic way to communicate core values. They allow businesses to demonstrate their commitment to these values in real-time, making the brand more relatable and trustworthy. Using both of these strategies creates a compelling narrative that resonates with potential clients, making the brand’s values both visible and memorable.

Consistency Builds Connections

Consistent use of social media is important for building trust because, just like in real life, relationships take time to develop. Regular interactions, whether in person or online, builds familiarity, whereas sporadic interactions make it harder to build a reliable connection. The same principle applies to social media – regularly posting content, engaging with your audience, and maintaining a steady presence signals to users that you are dependable and invested in your relationship with them. Over time, this consistency helps users get to know and trust you and your brand.

Engaging with others on social media is crucial for building relationships with customers because it fosters a genuine connection that goes beyond merely posting content. When you engage with customers by liking their posts, replying to their comments, and acknowledging their contributions, you demonstrate that you value their input and care about their experiences. It’s not just about sharing content; it’s about creating a dialogue and showing that you are present and responsive, which strengthens the relationship and enhances customer satisfaction. 

Learn more about the power of relationship-based social media strategy by visiting MonomoySocialMedia.com. For more insights on building your business one relationship at a time, visit BusinessRelationshipsMatter.com and register for a free information session taking place on September 18 on both of these topics: Beyond the Post - Authentic Relationship Marketing for Busy Women Business Owners.